光大证券研究·2025-10-22 23:04Core Insights - The real estate market in China shows a mixed performance in 2025, with a decline in land transaction area but an increase in average transaction price [4][6][7] - Major real estate companies are actively increasing their land reserves, with China Overseas Land & Investment leading in value [5] Group 1: Land Transaction Data - In the first nine months of 2025, the total area of residential land transactions in 100 cities decreased by 6% year-on-year, while the average transaction price increased by 17% [4] - In first-tier cities, the supply of residential land decreased by 26.9%, with transaction area down by 23.6%, but the average transaction price rose by 42% to 41,137 CNY/sqm [4] - Second-tier cities saw a slight increase in land supply by 1.4% and a transaction area increase of 8.2%, with an average price of 7,628 CNY/sqm, up 13.1% [4] - Third-tier cities experienced a significant drop in land supply by 26.8% and transaction area by 14.5%, while the average price increased by 8.9% to 3,522 CNY/sqm [4] Group 2: Major Real Estate Companies - The top three companies by newly added land reserve value in the first nine months of 2025 are China Overseas Land & Investment (112.4 billion CNY), China Merchants Shekou (94.1 billion CNY), and Greentown China (63.2 billion CNY) [5] - In terms of newly added land reserve area, the leaders are China Overseas Land & Investment (3.83 million sqm), Greentown China (2.87 million sqm), and Poly Developments (2.79 million sqm) [5] Group 3: Core City Performance - In the first nine months of 2025, the core 30 cities accounted for 48.1% of the total residential land transaction area in 100 cities, and 82% of the total transaction value [7] - The average transaction price in the core 30 cities was 11,670 CNY/sqm, reflecting a 25.3% year-on-year increase [6][7] - The core 6 cities alone contributed 12% of the transaction area and 47% of the total transaction value in the same period [7]