雷峰网·2025-10-23 00:38Core Viewpoint - The departure of Li Kaiming, the producer of the popular SLG game "Rate of the Land," from NetEase marks a significant shift in the company's gaming strategy amidst a challenging industry environment [2][7]. Group 1: Departure of Li Kaiming - Li Kaiming announced his departure from NetEase on the 10th anniversary of "Rate of the Land," citing personal career development plans [2][3]. - He has been with NetEase since July 2013, holding various leadership roles and contributing to successful projects like "Rate of the Land" and "Endless Lagrange" [5]. Group 2: Impact on NetEase and the Gaming Industry - The gaming industry is experiencing a downturn, leading companies, including NetEase, to become more sensitive to project decisions [8]. - The next project Li was set to lead, "Ten Thousand People Long Song: Three Kingdoms," has been paused due to unsatisfactory market feedback [7][8]. - NetEase's previous successful development model, which relied on producer-led large projects, is undergoing changes, necessitating a focus on mature or high-potential projects rather than new, less proven titles [8].