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飞鹤,急速打响市场保卫战

Group 1 - The core viewpoint of the article highlights that China Feihe is taking various measures to stabilize its position in the market amid pressure, including launching new products that replicate breast milk nutrition [1][2] - Feihe has introduced several new products, such as Qicui and Jicui, which are set to be launched soon, indicating the urgency of product innovation [1] - The company reported a revenue decline of 9.36% year-on-year to 9.151 billion yuan in the first half of the year, with specific product lines experiencing varying revenue changes [1] Group 2 - Feihe has achieved the status of the number one brand in national sales of infant formula for six consecutive years, but the growth momentum in the infant formula market is currently weak [2] - The decline in marriage registrations in China by over 20% in 2024 suggests a likely decrease in newborn numbers, intensifying the competition in the existing market [2] - Feihe possesses relative advantages in milk source, research and development, and production processes, which are crucial for maintaining its market position [2]