出海CEO选服务商时，都在想什么？| F&M抢先看

Core Insights - The article highlights the unprecedented growth of Chinese companies going global, with projections indicating that by 2024, the total scale of Chinese outbound enterprises will reach $2.17 trillion, accounting for 12.7% of GDP, and is expected to exceed $2.5 trillion by 2025 [4][5]. - The trend of going global is no longer limited to a few companies but is becoming a normalized practice, with 53.25% of A-share listed companies disclosing overseas business revenue as of September 2025 [4]. Industry Dynamics - The outbound service provider industry is rapidly expanding alongside the outbound trend, facing increasing competition and challenges such as geopolitical risks, localization issues, technological upgrades, and supply chain difficulties [5][6]. - The overseas markets targeted by Chinese companies are diversifying, with emerging markets in Southeast Asia, the Middle East, Africa, and Latin America becoming hotspots for expansion [6]. Service Provider Evolution - The industry is undergoing profound changes, shifting from single-point competition to ecosystem competition, where outbound services are viewed as a comprehensive system rather than isolated promotional activities [8][9]. - The requirements for service providers are becoming more stringent, with a focus on response speed, process integration, and the ability to provide full-chain services, which are seen as essential for success in international markets [10][11]. Selection Criteria for Service Providers - Companies prioritize the professionalism of service provider teams, including cross-cultural expertise and local legal/tax knowledge, to mitigate risks associated with cultural conflicts and legal issues [11]. - The depth of industry experience and the provider's resource network, including partnerships with local media, channels, and government institutions, are critical factors in the selection process [11][12]. - Responsiveness and risk management capabilities are also vital, with larger service providers often expected to offer dedicated teams and 24/7 global support [13]. Future Trends - The outbound business landscape is predicted to evolve towards compliance, precision, and localization, with service providers transitioning from mere outsourcing partners to strategic allies [13]. - The article mentions an upcoming benchmark list for the best service providers, aimed at helping outbound enterprises identify high-quality partners through systematic evaluation and in-depth research [13].