【独家专访】被网暴后反手用产品力征服全城？一场天花板级“甜品店の逆袭”！

Core Viewpoint - The article highlights the journey of "Yichun Dessert," a bakery in Handan, which has transformed from facing online backlash to becoming a beloved brand through a focus on product quality and customer trust [5][6][18]. Group 1: Brand Development - The founder of "Yichun Dessert" has over 20 years of experience in the baking industry, which has shaped her understanding of product quality and consumer needs [7][9]. - The brand was established during the pandemic, initially starting with small orders and gradually building a reputation through word-of-mouth [11][18]. - "Yichun" emphasizes transparency and simplicity in its branding, with a focus on the quality of ingredients and the baking process [36][38]. Group 2: Product Philosophy - The brand adheres to three core rules: nuts must be roasted in-house, jams must be homemade, and no additives are allowed [15][16]. - "Yichun Dessert" prioritizes taste over aesthetics, choosing to focus on the quality of flavors rather than trendy designs [31][34]. - The development process includes rigorous testing and customer feedback, ensuring that each product meets high standards before launch [30][26]. Group 3: Crisis Management - The brand faced a significant challenge when it was accused of unsanitary conditions shortly after opening, which led to a surge in customer visits to verify the claims [39][42]. - The founder's response was to invite customers to see the kitchen themselves, which ultimately strengthened trust in the brand [41][45]. - This incident highlighted the importance of trust over explanations, leading to the establishment of a customer testing group for new products [42][45]. Group 4: Growth Strategy - Following initial success, "Yichun Dessert" plans to expand with four new locations in Handan, focusing on maintaining product quality across all outlets [47][50]. - The brand employs a unique non-industrial standard system to ensure consistency in taste and quality, rather than relying on mass production [50][52]. - The founder emphasizes long-term relationships with customers, fostering a sense of community around the brand [55].