数据解放生产力——琰究汽车数据系列(2025年9月)【民生汽车 崔琰团队】
汽车琰究·2025-10-24 13:48

Core Insights - The article provides a comprehensive update on the automotive industry for September 2025, highlighting significant sales growth and trends in various segments of the market [3][12]. Overall Automotive Industry - In September 2025, total automotive sales reached 2.857 million units, representing a year-on-year increase of 16.4% and a month-on-month increase of 10.1%. Cumulatively, from January to September 2025, sales totaled 21.128 million units, up 12.6% year-on-year [3][21]. - Passenger vehicle sales in September were 2.859 million units, up 13.2% year-on-year and 12.5% month-on-month, while commercial vehicle sales were 368,000 units, showing a year-on-year increase of 29.6% [3][21]. - The inventory coefficient for automotive dealers slightly increased to 1.35 in September from 1.31 in August, with variations among different brand categories [3][21]. Sales Structure - Market share by vehicle type in September 2025 was as follows: domestic brands 70.1%, European brands 12.8%, Japanese brands 9.5%, American brands 6.2%, and Korean brands 1.4% [4]. - By vehicle classification, the market shares were: A00 4.1%, A0 12.5%, A 36.0%, B 30.5%, C 13.8%, and D 1.8% [5]. - In terms of pricing, the market shares for different price ranges were: 0-100,000 RMB 21.3%, 100,000-150,000 RMB 29.4%, 150,000-200,000 RMB 15.9%, 200,000-250,000 RMB 13.1%, 250,000-300,000 RMB 7.8%, and above 300,000 RMB 12.6% [5]. Discount Rates - The overall discount rate in September 2025 remained stable compared to August, with a slight increase to 15.9% in early September and a slight decrease to 15.8% by the end of the month [6][7]. - Fuel vehicle discount rates increased slightly to 20.4% by the end of September, while new energy vehicle discounts remained at 10.2% [8][9]. Commercial Vehicle Sales - Truck sales in September reached 312,000 units, reflecting a year-on-year increase of 28.9% and a month-on-month increase of 14.9% [10]. Investment Recommendations - The article suggests focusing on key players in the automotive sector, including Geely, Xpeng, Li Auto, BYD, and Xiaomi, as well as companies in the parts and components sector [11][15][16][18].