广东老板靠「山寨」饮料起家，一年狂揽百亿

Core Viewpoint - Dongpeng Beverage is making a second attempt to list on the Hong Kong Stock Exchange to support its international business development after an initial application failed in April 2023 [2][4]. Financial Performance - Dongpeng Beverage's revenue has shown rapid growth, with figures of 8.5 billion yuan in 2022, 11.257 billion yuan in 2023, and projected 15.83 billion yuan in 2024, representing year-on-year growth rates of 21.81%, 32.44%, and 40.62% respectively [2]. - In the first half of 2025, the company achieved a revenue of 10.737 billion yuan, a year-on-year increase of 36.37%, and a net profit of 2.375 billion yuan, up 37.22% [2]. - As of October 17, 2025, Dongpeng's market capitalization reached 156.7 billion yuan [2]. Market Position and Strategy - Dongpeng Beverage has become the "first stock of functional beverages" in China after its successful A-share listing in 2021 [2]. - The company has been focusing on diversifying its product offerings beyond its flagship Dongpeng Special Drink, with new products like "Brew Water" and "Dongpeng Big Coffee" to reduce reliance on core products [7]. - Despite its growth, Dongpeng's overseas revenue remains low at only 0.2%, facing competition from established international brands like Red Bull and Monster in Southeast Asia [7]. Leadership and Company Culture - Lin Muqin, the chairman and president of Dongpeng Beverage, emphasizes growth as the company's primary strategy, which is deeply ingrained in the corporate culture [5][6]. - Lin's hands-on approach includes monitoring product presence in the market, such as counting empty Dongpeng bottles in service areas to stay alert to market conditions [5]. Digital Transformation - Dongpeng has integrated digitalization into its operations, starting with marketing innovations in 2015, such as using QR codes for promotions [21]. - The company has developed a comprehensive digital system that allows real-time tracking of sales and inventory data, enhancing operational efficiency [23][24]. - Lin Muqin actively engages with the digital data, reviewing key metrics daily to ensure informed decision-making [24].