2025年中国餐饮食品连锁加盟行业白皮书

Core Insights - The Chinese restaurant food chain franchise industry is undergoing significant transformation, driven by macroeconomic recovery and increasing consumer spending power, leading to market expansion and digital transformation [1][4][9] Market Overview - The Chinese restaurant food market is projected to reach 12.6 trillion yuan, with a compound annual growth rate (CAGR) of approximately 7.2% from 2020 to 2024, driven by both service and retail sectors [9] - The restaurant service sector is recovering strongly post-pandemic, with an annual growth rate close to 9%, while food retail is experiencing structural upgrades with high-value subcategories [9][10] Consumer Behavior - Urban and rural consumer spending is showing a recovery trend, with urban residents' spending growing at a CAGR of 6.4% and rural residents at 8.9% from 2020 to 2024, indicating strong demand for food and beverages [6] - The at-home dining market is rapidly growing at a CAGR of 18.4%, reflecting changing consumer preferences towards convenience and health [10][36] Industry Trends - The chain franchise rate in China is expected to rise from 15% in 2020 to 24% by 2025, indicating a shift towards more standardized and digital operations [12] - The market is seeing a divergence in franchise categories, with ready-to-drink beverages leading in chain rates, while traditional Chinese cuisine remains lower due to its reliance on local tastes and chef skills [15] Investment Opportunities - The at-home dining segment is favored by franchisees due to its lower investment threshold and shorter return on investment periods, with average monthly sales ranging from 80,000 to 200,000 yuan and gross margins of 30-40% [34][35] - Brands like Guoquan Shihui are emerging as leaders in the at-home dining space, offering a diverse product matrix and strong operational support for franchisees [39][40] Digital Transformation - The industry is increasingly adopting digital solutions to enhance operational efficiency and scalability, with data-driven site selection and standardized operating procedures becoming essential for franchise success [44] Franchisee Dynamics - The franchisee landscape is shifting towards more experienced operators, with a growing number of professional franchisees who prioritize brands with clear profit models and operational support [47][48]