【银行】如何看待理财三季报的3个“异象”？——《中国银行业理财市场季度报告（2025年三季度）》点评（王一峰/董文欣）

Core Viewpoint - The report highlights the growth and stability of the Chinese banking wealth management market as of Q3 2025, despite market fluctuations in equities and bonds, with a notable increase in total assets under management and a shift in asset allocation strategies [5][6]. Group 1: Wealth Management Scale and Growth - As of Q3 2025, the total wealth management scale reached 32.13 trillion, with a quarterly increase of 1.46 trillion, reflecting a year-on-year growth of approximately 600 billion, and a growth rate of 9.4% compared to Q2 2025 [6][8]. - The estimated total scale may have exceeded 33 trillion by the end of Q3, driven by the "deposits outflow" phenomenon [6]. Group 2: Product Structure and Composition - The structure of wealth management products remained stable, with fixed-income products accounting for 97.1% of the total, maintaining a narrow fluctuation around this central point since 2024 [7]. - Open-ended wealth management products accounted for 80.6% of the total, with a slight decrease of 0.3 percentage points from Q2 2025, while closed-end products saw an increase in their market share [7]. Group 3: Asset Allocation Trends - By the end of Q3 2025, the total asset allocation reached 34.33 trillion, with a quarterly increase of 1.36 trillion, primarily driven by cash and deposits, which increased by 1.27 trillion [8]. - The proportion of cash and deposits rose to 27.5%, marking a recent high, while bond assets saw a decrease to 53.5% [8]. Group 4: Market Position of Wealth Management Companies - Wealth management companies' market share surpassed 90% for the first time, reaching 91.1% as of Q3 2025, with a continuous expansion of distribution channels [9]. - The number of distribution channels increased to 583, reflecting a year-on-year growth of 35 channels, indicating a strengthening competitive position for wealth management companies [9].