宗馥莉已回娃哈哈上班

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant shift, with the company deciding to continue using the Wahaha brand for its products in 2026, despite previous intentions to transition to the new brand "Wawa Xiaozong" [2][5]. Group 1: Company Leadership and Structure - Zong Fuli has returned to work at Wahaha, now acting as the president of Hongsheng Beverage Group after previously resigning from her roles as chairman and general manager of Wahaha Group [5]. - Internal conflicts within Wahaha led to the creation of the "Wawa Xiaozong" brand, as Zong Fuli made organizational changes that caused tensions, particularly regarding the ownership and use of the Wahaha trademark [5][6]. - The Wahaha trademark is owned by Wahaha Group, and any use of it requires unanimous consent from all shareholders, which includes Zong Fuli and other stakeholders [6]. Group 2: Brand Strategy and Market Response - The decision to continue using the Wahaha brand was influenced by the resistance from distributors who were hesitant to support the new "Wawa Xiaozong" brand due to concerns over the guarantee deposits and product trustworthiness [9][10]. - Some distributors expressed loyalty to the Wahaha brand and were willing to follow Zong Fuli's direction, viewing the brand transition as a normal part of business evolution [10]. - The introduction of "Wawa Xiaozong" was initially met with skepticism, as many distributors had not completed their guarantee deposit obligations, with completion rates reported at only 10%-20% compared to the previous year's performance [9]. Group 3: Historical Context and Future Implications - Zong Fuli's resignation from Wahaha was reportedly due to issues surrounding the compliance of trademark usage, leading her to focus on her own brand, "Wawa Xiaozong" [12]. - The Hongsheng Group has been actively applying for trademarks related to "Wawa Xiaozong," indicating a strategic pivot towards establishing this new brand in various product categories [12]. - The ongoing brand conflict and the decision to revert to the Wahaha brand may have long-term implications for the company's market positioning and distributor relationships [10][12].