30 个月，一个周榜的诞生与消失

Core Viewpoint - The article discusses the phenomenon of "weekly sales rankings" in the Chinese automotive industry, highlighting how it reflects intense competition and the resulting "involution" in the market, affecting new car launches, pricing, technology, and services [2][4][8]. Summary by Sections Involution: Birth and Death of Weekly Rankings - The weekly sales rankings emerged as a response to the competitive pressures in the automotive market, with companies like Li Auto leading the way in publishing their own rankings, which spurred others to follow suit [6][8]. - The rankings created a chaotic environment where companies felt compelled to constantly update their models and strategies to avoid falling behind, leading to rapid product iterations and market confusion [7][8]. New vs. Old: Energy and Power Dynamics - Data shows a significant increase in the penetration of new energy vehicles (NEVs) in China, with monthly penetration rates rising from 4.06% in 2019 to 31.85% in 2022, indicating a shift in market dynamics [5][11]. - By September 2025, NEVs accounted for 58.37% of the market, with a notable increase in the number of brands and models competing in this space, reflecting a diversification of the market [11][12][18]. Subsidies: Support and Withdrawal - The article outlines the various subsidy policies supporting NEVs, including tax exemptions and local government incentives, which have significantly boosted sales [19][21]. - However, there are indications that these subsidies may be reduced or withdrawn in the coming years, leading to potential market adjustments and a need for companies to adapt to a new competitive landscape [22]. Market Trends and Future Outlook - The automotive market has seen a surge in new model launches, particularly in the NEV segment, with over 70 new models introduced in September 2025 alone, reflecting a heightened sense of urgency among manufacturers [18]. - The article suggests that the disappearance of weekly sales rankings and the call for reduced competition may lead to a more stable and orderly market environment in the future [22].