周受资，晋升一位90后女将

Core Viewpoint - The article highlights the rise of female executives within ByteDance, particularly focusing on Shiying, the product head of TikTok, who has rapidly ascended to a central role in the company's operations and strategy [4][11]. Group 1: Leadership Changes - On October 22, TikTok CEO Zhou Shouzi announced a restructuring that shifted reporting lines within the company, placing the operations department under the product department [2]. - Shiying, a 90s-born executive, has seen her responsibilities expand significantly, marking her as a key figure in TikTok's management [3][4]. Group 2: Shiying's Background and Achievements - Shiying graduated from Tianjin University and has a strong background, having worked at PwC and Uber, where she achieved notable success in market development [5]. - She joined ByteDance in late 2016, initially managing operations for the short video platform Huoshan, before becoming a significant player in Douyin (the Chinese version of TikTok) [7]. - In 2022, she took charge of Xigua Video and was instrumental in increasing the knowledge content on Douyin, which accounted for 20% of total playback volume [8]. Group 3: TikTok's Growth and Strategy - Since her appointment to TikTok in February 2023, Shiying has been pivotal in driving the platform's product and operational strategies, leading to significant user growth and advertising revenue increases [9][11]. - Under her leadership, TikTok's daily active users have surged, and the platform has outperformed YouTube in average user engagement in North America [11]. Group 4: The Rise of Female Executives - The article notes a trend of increasing female representation in leadership roles within ByteDance and the broader Chinese internet industry, with several women stepping into key positions [13][15]. - Notable figures include Jenny Zi, who has also risen to prominence within TikTok, showcasing the growing influence of women in the tech sector [13][14].