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“驱蚊第一股”润本股份净利润增速放缓:Q3核心品类增长分化,营销费用高企

Core Viewpoint - Runben Co., Ltd. (603193.SH), known as the "first stock in mosquito repellent," reported a year-on-year increase in revenue and net profit for the first three quarters of 2025, but the capital market reacted negatively, with a stock price drop of over 4% the day after the earnings release. The main concerns are insufficient growth momentum and weakening profit indicators [1]. Group 1: Financial Performance - For the first three quarters, Runben achieved a revenue of 1.237 billion yuan, a year-on-year increase of 19.28%, while net profit attributable to shareholders was 266 million yuan, up 1.98%. However, the net profit excluding non-recurring gains and losses decreased by 1.79% to 251 million yuan [5]. - In Q3 alone, the company reported a revenue of 342 million yuan, a 16.67% increase year-on-year, but net profit fell by 2.89% to 78.5 million yuan, with a decline of 7.58% in net profit excluding non-recurring items [6]. Group 2: Product Performance - The company's product structure has shifted, with the baby care series becoming the most significant revenue source, contributing 52.4% to total revenue, surpassing the mosquito repellent series at 33.3% and the essential oil series at 12.0% [7]. - The mosquito repellent category generated 508 million yuan in revenue, a 20.88% increase, while the baby care category saw a revenue of 551 million yuan, up 24.64%. However, the essential oil category experienced a decline of 7.02% [7]. Group 3: Marketing and R&D Investment - The company's sales expenses reached 370 million yuan, a 30.92% increase, with the sales expense ratio rising from 27.25% to 29.92% [10]. - The R&D expenses for the first three quarters were 25.14 million yuan, a slight increase of 2.12%, but the R&D expense ratio decreased from 2.4% to 2.0%. The ratio of sales expenses to R&D expenses has expanded to 14 times, up from 11.5 times the previous year, indicating a "light R&D, heavy marketing" approach [11].