“失去的30年”，如何重塑日本餐企？

Core Viewpoint - The article discusses how Japanese restaurants, particularly conveyor belt sushi chains like Sushiro and Hamazushi, have thrived in China amidst a challenging domestic dining environment, leveraging lessons learned from Japan's "lost 30 years" of economic stagnation [4][15]. Group 1: Performance of Japanese Sushi Chains - Sushiro and Hamazushi have become popular in China, with long wait times and impressive market performance, as evidenced by Sushiro's parent company Food & Life's stock price increasing 2.7 times over two years [4]. - The average customer spending at Sushiro is around 120 RMB, while Hamazushi is about 80 RMB, which is relatively high compared to other domestic dining options like Haidilao and Green Tea [7]. - Sushiro's table turnover rate can reach 10 to 15 during peak times, allowing for a quick return on investment, reportedly within 1 to 1.5 years [7]. Group 2: Cost Control and Efficiency - Japanese sushi chains have developed operational efficiencies that allow them to thrive despite high ingredient costs, with raw material costs accounting for 40-50% of total costs in Japan [9]. - Technological advancements have significantly reduced waste rates in conveyor belt sushi restaurants from around 13% to 1%, enhancing profitability [11]. - The business model of conveyor belt sushi has evolved to prioritize efficiency, with a focus on minimizing service time and maximizing table turnover [12]. Group 3: Impact of Japan's Economic History - The "lost 30 years" in Japan led to a culture of cost-cutting and efficiency, shaping the operational strategies of successful restaurant chains like Sushiro and Salvia [15][17]. - Salvia's success is attributed to simultaneous optimization of store layouts and supply chains, allowing for faster service and reduced operational costs [16]. - The vertical supply chain model has been crucial for Japanese restaurants, enabling them to maintain quality and lower prices by controlling the entire production process [17]. Group 4: Unique Business Models and Innovations - The article highlights the importance of "performance" in the dining experience, where Japanese restaurants excel in creating engaging environments that enhance customer satisfaction [21]. - Innovations in the sushi industry, such as automated systems for order processing and freshness management, have contributed to operational efficiency and customer experience [10]. - The emergence of new dining concepts in Japan, such as conveyor belt barbecue, indicates a trend towards innovative dining experiences that could be adapted in other markets [13]. Group 5: Challenges and Opportunities for Chinese Restaurants - Chinese restaurants looking to expand into Japan must understand the cultural differences and adapt their business models accordingly, as Japanese dining culture emphasizes a unique customer experience [39][40]. - The article suggests that successful Chinese brands entering Japan should focus on performance and customer engagement to differentiate themselves in a competitive market [42]. - The long-term stability of restaurant operations in Japan, despite lower profit margins, presents an opportunity for brands willing to invest in the market [46].