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Core Viewpoint - The article discusses the decline of the rental market in Hangzhou, particularly for influencers and content creators, as the once-booming live streaming and short video industry faces a slowdown, leading to a significant shift in rental demand and pricing dynamics [4][5][10]. Rental Market Dynamics - In 2025, the rental market in Hangzhou has cooled significantly, with properties that were once in high demand now struggling to find tenants, even with incentives like rent-free offers [4][5]. - Influencers who previously flocked to Hangzhou for opportunities are now leaving for cities like Chengdu and Changsha, as the allure of quick success fades [5][10]. Influencer Behavior and Market Changes - Influencers are increasingly sensitive to rental prices, with many expressing a desire for lower rents due to unstable incomes, leading to a shift in rental negotiations [7][8]. - The average monthly salary for mid-tier influencers has decreased by 30% year-on-year, reflecting the broader economic challenges faced by the industry [8]. Housing Preferences and Trends - The demand for specialized rental properties designed for influencers, which often come with premium pricing, is declining as many influencers no longer believe in the previous "feng shui" benefits associated with these properties [8][9]. - The once-coveted luxury apartments, such as those in the Lijing International building, are now seen as less appealing as the competition among influencers intensifies [12][13]. Industry Shifts and Future Outlook - The article highlights a trend where influencers are now more likely to seek temporary housing arrangements rather than long-term leases, indicating a shift in their commitment to the Hangzhou market [9][10]. - The influx of new MCN (Multi-Channel Network) agencies and influencers in the past has led to a rapid increase in rental prices, but this trend is reversing as many are now retreating from the market [18][19].