Apple(US:AAPL) 21世纪经济报道·2025-10-25 15:07Core Insights - The iPhone Air was launched at a starting price of 7999 yuan, but initial sales were strong with the first batch selling out in 5 minutes and achieving over 100 million yuan in sales within the first second of pre-orders. However, the official launch saw a significant drop in demand, with reports of excess inventory in stores [1][2][5]. - Apple is reportedly reducing the production of the iPhone Air to nearly a halt, shifting focus to the iPhone 17 and iPhone 17 Pro models due to lower-than-expected demand. Supply chain adjustments indicate a potential reduction in output capacity by over 80% through Q1 2026 [5][6]. - Apple's CEO Tim Cook's recent visit to China is seen as a strategic move to reinforce confidence in the Chinese market, especially following the successful launch of the iPhone 17 series, which has outperformed last year's models [8][9]. Group 1 - The iPhone Air sold out quickly during pre-orders but faced a lack of interest during the official launch, leading to excess stock in retail locations [1][2]. - The iPhone Air's production is being significantly cut back, with supply chain sources indicating a shift in focus to other models due to insufficient market demand [5]. - Tim Cook's visit to China is interpreted as a sign of Apple's commitment to the market, coinciding with the successful sales of the iPhone 17 series [8][9]. Group 2 - The iPhone Air is the thinnest phone Apple has ever produced and utilizes eSIM technology, with an estimated first-year shipment of around 10 million units [3]. - Consumer feedback on the iPhone Air has been mixed, reflecting varying opinions on its features and market positioning [3]. - Apple's revenue from the Greater China region reached 15.369 billion USD, marking a 4% year-on-year increase, highlighting the importance of this market for the company [9].