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「死亡互联网理论」刷屏硅谷
投资界·2025-10-26 08:32

Core Viewpoint - The article discusses the concept of the "Death of the Internet," which suggests that the internet is increasingly dominated by AI-generated content, leading to a loss of authenticity and real human interaction [2][4][9]. Group 1: The Impact of AI on Internet Authenticity - Alexis Ohanian, co-founder of Reddit, claims that the internet is largely "dead" due to the overwhelming presence of AI-generated content [2][4]. - The proliferation of AI-generated content is eroding the authenticity of the internet, with many posts and interactions potentially being driven by algorithms rather than real people [5][6]. - Users are increasingly encountering AI-generated tweets and posts, which often contain telltale signs of artificiality, such as abrupt transitions and overused metaphors [7][8]. Group 2: The Evolution of the "Death of the Internet" Theory - The "Death of the Internet Theory" (DIT) posits that the internet's vitality is tied to its authenticity, and a loss of this authenticity equates to its "death" [9][10]. - The rise of generative AI has provided more "real-world" support for the DIT, as AI-generated content becomes more prevalent and sophisticated [10][11]. - The theory has gained traction since its mention in 2021, reflecting a growing concern over the authenticity of online interactions [9][10]. Group 3: The Rise of Automated Traffic and AI Content - According to Cloudflare, bot traffic accounts for approximately 31% of overall application traffic, with automated traffic projected to reach 51% by 2024 [12][14]. - The increase in AI-generated articles is expected to surpass human-written articles by November 2024, indicating a significant shift in content creation [14][16]. - The recursive training of AI models on generated data may lead to a decline in content quality, resulting in a phenomenon known as "model collapse," where models lose diversity and produce increasingly homogeneous outputs [16][17]. Group 4: The Need for Authenticity in AI-Generated Content - Google CEO Sundar Pichai suggests that AI-generated content will fundamentally transform search engines, necessitating a collaborative interaction between AI and human content [18][21]. - There is a growing consensus among industry leaders, including Sam Altman and Elon Musk, on the importance of distinguishing between AI-generated and human-generated content to enhance trust [21][22]. - Regulatory measures are being implemented to address the challenges posed by AI-generated content, including the U.S. "TAKE IT DOWN Act" and the EU's AI Act, which emphasize the need for transparency and authenticity [23][24].