前小米高管创业，融资近2亿元，要做AI影像消费硬件丨36氪独家

Core Viewpoint - The article discusses the entrepreneurial journey of Ma Ju, a former Xiaomi executive, who is venturing into the AI imaging hardware space with his new company, Guangqi Zhijing, aiming to create a camera that simplifies the photography process for users by automatically generating popular photo styles [4][5][6]. Group 1: Company Background - Ma Ju has 11 years of experience at Xiaomi, where he held various roles, including overseeing MIUI and leading Xiaomi's global internet business [3][10]. - After leaving Xiaomi in November 2024, Ma Ju decided to focus on developing an AI imaging consumer hardware product, despite skepticism about the market need for such devices [4][5]. Group 2: Product Concept - The envisioned product will allow users to take photos without needing to understand complex camera settings, aiming to meet the fundamental need for effortless image creation [5][18]. - The AI camera will focus on solving the creative challenges users face, rather than just recording images, which is the primary function of most current photography devices [5][22]. Group 3: Market Potential - The decline in digital camera sales, from over 100 million units at peak to around 8 million, raises questions about the necessity of dedicated photography devices in the smartphone era [4]. - However, the success of products from companies like DJI and Insta360 indicates that there is still potential for new categories in the imaging market [5]. Group 4: Investment and Financials - Guangqi Zhijing has successfully raised $27 million in angel funding, led by Honghui Fund and other investors, indicating strong investor confidence in the venture [5]. Group 5: User Insights and Demand - User feedback suggests that the primary concern is not the device itself but the quality of the images produced, highlighting a gap in the market for products that can deliver aesthetically pleasing results without requiring technical knowledge [22][23]. - The company aims to address the creative process of photography, which many casual users find challenging, by leveraging AI to enhance the user experience [25][33]. Group 6: Competitive Landscape - The article notes that while many smartphone manufacturers are enhancing their imaging capabilities, a dedicated camera product can focus solely on delivering high-quality photography [35]. - The competitive landscape includes both established players and new entrants, with the challenge being to effectively translate innovative ideas into practical products [49].