Walmart(US:WMT) 36氪未来消费·2025-10-27 06:45Core Viewpoint - Walmart China has appointed Liu Peng as the new president of Sam's Club, signaling a strategic shift in the membership retail sector in China, emphasizing the importance of refined operations and digital transformation to enhance member experience and value [4][11][23]. Group 1: Leadership Change - Liu Peng's appointment is effective immediately, and he will report directly to Walmart China's president and CEO, Zhu Xiaojing [4]. - Jane Ewing, the former president, will complete her term by the end of 2025 before returning to Walmart's international division [4]. - This leadership change is significant given Sam's Club's strong growth trajectory and increasing membership numbers, with a stable rise in renewal rates and activity levels [4][21]. Group 2: Liu Peng's Background - Liu Peng has nearly 30 years of experience across traditional retail and internet giants, including roles at Haier, Suning, and Alibaba [6][8]. - His expertise includes global resource integration, consumer insights in China, and digital capabilities, which are crucial for Sam's Club's future strategies [7][10]. - At Alibaba, he successfully introduced nearly 25,000 overseas brands to the Chinese market, enhancing cross-border logistics and consumer experience [8]. Group 3: Market Dynamics - The Chinese membership retail sector has transitioned from exploration to competition, with both foreign and domestic brands vying for market share through differentiated offerings [13][23]. - Sam's Club has established strong consumer trust and a unique value proposition through its curated product selection and efficient omnichannel services [13][14]. - The market is projected to grow significantly, with retail sales expected to reach 24.55 trillion yuan by mid-2025, indicating a robust environment for membership retail [21]. Group 4: Strategic Focus - The focus for Sam's Club under Liu Peng will be on enhancing its unique competitive advantages, such as exclusive product offerings and refined member experiences [14][16]. - The organization aims to leverage digital capabilities to improve member engagement and operational efficiency, aligning with the evolving consumer expectations for seamless online and offline experiences [18][23]. - The emphasis on data as a valuable asset will drive deeper relationships with members, enabling personalized marketing and product selection [18][24].