杭州网红大撤退

Core Viewpoint - The article discusses the decline of the rental market in Hangzhou, particularly for influencers and content creators, as the once-booming industry faces challenges and many are leaving the city in search of better opportunities [4][5][19]. Group 1: Market Conditions - The rental market in Hangzhou has cooled significantly, with properties that were once in high demand now struggling to find tenants [5][7]. - Influencers who previously flocked to Hangzhou for opportunities are now leaving for cities like Chengdu and Changsha, indicating a shift in the influencer landscape [5][9]. - The average monthly salary for mid-tier influencers has decreased by 30% year-on-year, reflecting the broader downturn in the industry [8]. Group 2: Influencer Behavior - Influencers are becoming more price-sensitive and are unwilling to pay premium rents for properties that were once considered desirable [7][8]. - Many influencers are now opting for short-term rentals rather than long-term commitments, indicating a lack of confidence in the market [9][10]. - The once strong belief in the "feng shui" of rental properties has diminished, as influencers prioritize cost over perceived value [8][9]. Group 3: Industry Dynamics - The rise of MCN (Multi-Channel Network) agencies in Hangzhou had previously driven demand for rental properties, but as these agencies face challenges, the rental market is also affected [15][18]. - Major influencers and their teams are relocating back to cities like Guangzhou, leading to a further decline in demand for rental properties in Hangzhou [18][19]. - The influx of new companies and influencers into Hangzhou has slowed, with many now seeking opportunities in lower-tier cities due to better support policies [18][19].