Walmart(US:WMT) 36氪·2025-10-27 10:17Core Viewpoint - The appointment of Liu Peng as the new president of Sam's Club in China signals a significant shift in the retail landscape, emphasizing the need for refined operations and enhanced member experiences in the membership retail sector [3][12]. Group 1: Key Personnel Changes - Liu Peng has joined Walmart China as the president of Sam's Club, reporting directly to the CEO, Zhu Xiaojing, with immediate effect [3]. - Jane Ewing, the former president, will complete her term by the end of 2025 before returning to Walmart International [3]. Group 2: Performance Metrics - Sam's Club continues to see growth in membership numbers, with increasing renewal rates and member activity [3]. - The company has expanded to nearly 60 stores across over 30 cities, with plans to open approximately five new stores by the end of the year [3]. - E-commerce now accounts for over 50% of Sam's Club's business [3]. Group 3: Liu Peng's Background - Liu Peng brings nearly 30 years of experience in both traditional retail and e-commerce, having worked with companies like Haier, Suning, and Alibaba [4][5]. - His expertise includes global resource integration, consumer insights in China, and digital capabilities [5][6]. Group 4: Strategic Implications - Liu Peng's global vision and supply chain experience align with Sam's Club's focus on offering globally sourced products [6][11]. - His insights into Chinese consumer trends will help tailor product offerings to meet evolving member needs [6][9]. - The emphasis on digital transformation and data-driven decision-making is crucial for enhancing member experiences and operational efficiency [19][11]. Group 5: Industry Trends - The Chinese membership retail sector is transitioning from a phase of exploration to one of competition focused on value creation rather than mere expansion [14][24]. - The market is expected to grow significantly, with retail sales projected to reach 24.55 trillion yuan by mid-2025, indicating a robust environment for foreign brands [22]. - The demand for composite talents with diverse skills is increasing, as companies seek leaders who can navigate both global supply chains and local market dynamics [23]. Group 6: Future Outlook - Sam's Club aims to enhance its unique competitive advantages by strengthening partnerships with international and regional brands, and expanding service offerings based on member insights [15][16]. - The focus will be on optimizing member experiences, product differentiation, and improving overall channel efficiency to meet consumer expectations [24][25].