内存巨头,大降价?
半导体芯闻·2025-10-27 10:45

Core Insights - The article discusses the competitive landscape of the HBM (High Bandwidth Memory) market, particularly focusing on Samsung's strategies to regain market dominance amid rising demand driven by AI applications [1][2]. Group 1: Market Dynamics - HBM remains a critical resource in the semiconductor industry, with supply-demand dynamics tightening due to explosive AI-driven demand [1]. - Samsung has initiated a price reduction strategy of up to 30% to compensate for delays in HBM3E certification, aiming to regain market share [1]. - The average selling price of HBM3E is expected to decline in 2026, with Samsung's aggressive pricing strategy positioning it to offer prices 6% to 8% lower than SK Hynix [1][4]. Group 2: Competitive Positioning - Samsung's 12-layer HBM3E began shipping to NVIDIA in Q4 2025, but its shipment volume is expected to lag behind competitors like SK Hynix and Micron, which have already secured sales quotas for 2026 [2]. - Samsung faced challenges in obtaining thermal management and performance certification from NVIDIA, resulting in delays compared to its competitors [2]. - Micron has started shipping 12-layer HBM4 samples with specifications exceeding JEDEC standards, while Samsung aims for mass production in Q1 2026 but has yet to receive formal certification from NVIDIA [6]. Group 3: Future Developments - Samsung is transitioning to a more advanced 1c DRAM node for HBM4 development to avoid past yield issues, with certification results expected in November [4]. - SK Hynix has completed preparations for HBM4 mass production and is expected to maintain a more stable production route compared to Samsung [4]. - The anticipated cost increase for HBM4 is projected to be around 30%, with production costs influenced by the use of TSMC's 12nm process [4].