Workflow
频现质量争议,这个网红品牌你还在买吗?

Core Viewpoint - The article discusses the challenges faced by Bear Electric, highlighting quality issues and declining consumer trust, which have impacted the company's market performance and stock price significantly [1][32][41]. Group 1: Product Quality Issues - Bear Electric initially gained popularity with its yogurt maker, appealing to young consumers seeking affordable and functional small appliances [1]. - Despite positive reviews for some products, there are numerous complaints regarding product quality, including malfunctioning and safety hazards, such as appliances exploding [10][24][25]. - Specific examples include complaints about the soy milk maker not blending beans properly, a tea maker arriving damaged, and a rice cooker emitting smoke [12][15][18][21]. Group 2: Financial Performance - In 2022, Bear Electric reported a revenue of approximately 4.118 billion yuan, a year-on-year increase of 14.18%, with a net profit of about 386 million yuan, up 36.31% [33]. - However, growth slowed in 2023, with revenue increasing by only 14.43% to 4.712 billion yuan, while net profit growth decelerated to 15.24% [33]. - The 2024 financial report showed a mere 0.98% revenue increase to 4.758 billion yuan, with a significant net profit decline of 35.37% to 288 million yuan, marking the largest drop since the company went public [33][34]. Group 3: Stock Market Performance - Bear Electric's stock price has fallen approximately 70% from its peak, reaching a historical low of 35 yuan per share in September 2024 [41]. - Despite a reported increase in revenue and profit in the first half of 2025, the market reacted negatively, with stock prices dropping over 7% on the day of the earnings report [41]. - The company's stock performance has been further pressured by insider selling, raising concerns among investors about the company's future prospects [43][45].