年轻人抄底烂尾车

Core Viewpoint - The article discusses the emerging trend of young consumers purchasing defunct electric vehicles at significantly reduced prices, highlighting a shift in perception towards the value of cars and the components that make them functional rather than brand loyalty [5][10][18]. Group 1: Market Dynamics - The market for defunct electric vehicles is evolving, with young consumers viewing these cars as opportunities to acquire high-performance vehicles at low prices, often disregarding the brand's viability [6][10]. - Vehicles like the Jiayue 07, originally priced at 229,900 yuan, are now being sold for as low as 148,000 yuan, indicating a drastic price drop and a shift in consumer interest towards value rather than brand reputation [8][13]. - The number of electric vehicle brands in China has drastically decreased from over 400 in 2018 to around 40 by 2025, with projections suggesting further consolidation in the coming years [24]. Group 2: Consumer Behavior - Young consumers are increasingly focused on the hardware and specifications of vehicles rather than the brand's longevity, often referring to their purchases as "hardware gambles" [9][15]. - The perception of cars has shifted from being a status symbol to a practical means of transportation, with consumers prioritizing essential functionalities over advanced features [18][19]. - The trend of modifying defunct vehicles for basic utility reflects a pragmatic approach to car ownership, where consumers are willing to forgo brand prestige for practical benefits [16][20]. Group 3: Industry Challenges - The article highlights the challenges faced by consumers of defunct electric vehicles, including the lack of parts and support from manufacturers, leading to the emergence of informal repair and parts markets [19][20]. - There is a call for the establishment of a "post-sale responsibility fund" to support consumers of defunct brands, indicating a need for systemic changes in the industry to protect consumers [20]. - The rapid technological advancements in the electric vehicle sector pose a risk for current defunct models becoming obsolete, as companies like CATL plan to produce solid-state batteries with significantly improved performance by 2027 [24].