Core Viewpoint - China National Heavy Duty Truck Group (CNHTC) showcased its latest achievements in reform and innovation at the 2025 Global Partner Conference, emphasizing its vision for open cooperation and collaborative development with global partners, along with a strategic plan for the next five years [1] Group 1: Export Performance - CNHTC is expected to export over 150,000 heavy trucks by 2025, maintaining its leading position in the industry [3] - In September 2025, CNHTC's heavy truck exports surpassed 15,000 units, marking a milestone in the domestic heavy truck export history [3] - From January to September 2025, CNHTC achieved a total revenue of $22.89 billion, a year-on-year increase of 14.9%, with total vehicle sales reaching 335,000 units, up 22.8% [4] Group 2: Competitive Advantages - CNHTC's explosive growth in overseas exports is attributed to several core competitive advantages, including a robust internationalization strategy initiated in 2004, with 230 dealers and 400 service outlets established globally [6] - The company has invested over 15 billion yuan in R&D over the past five years, with an annual growth rate exceeding 30% [6] - CNHTC has developed a strong brand image for high-quality, high-end heavy trucks through enhanced marketing and localized operations [6] Group 3: Strategic Goals and Initiatives - CNHTC aims to export 250,000 heavy trucks, 100,000 light trucks, 50,000 light vehicles, and 3,000 mining trucks by 2030, with a target of $1 billion in overseas aftermarket revenue [8] - The company plans to invest over $4 billion in R&D over the next five years and establish a dedicated overseas product R&D institution [12] - CNHTC will enhance its service network by integrating dealer and service station information into a unified system to improve customer service [12] Group 4: Marketing and Brand Development - CNHTC will strengthen brand building and investment, focusing on the SITRAK and HOWO dual-brand strategy to enhance brand image and pricing power [10] - The company plans to expand its overseas workforce to 2,000 marketing personnel by 2030 and increase the number of overseas dealerships to 400 [13][14] - CNHTC aims to create a localized ecosystem for factory and subsidiary development to address financial and licensing challenges [14] Conclusion - With over 20 years of development in overseas markets, CNHTC is committed to providing stable supply chain support and high-quality products to global partners, aiming to initiate a new chapter in high-quality overseas market development [16]
2030重卡出口25万辆！中国重汽未来5年全球化目标曝光 | 头条