茅台集团新任董事长陈华“首秀”

Core Viewpoint - The speech by Chen Hua, Chairman of Kweichow Moutai, emphasizes the importance of quality, cultural heritage, ecological sustainability, internationalization, and social responsibility in the development of the company and the liquor industry as a whole [4][17]. Group 1: Commitment to Traditional Craftsmanship - Kweichow Moutai adheres to traditional brewing techniques, which are recognized as a national intangible cultural heritage, and promotes the spirit of craftsmanship [7]. - The company emphasizes the belief that quality is the soul of its existence and aims to maintain the excellence of Moutai liquor through various cultural initiatives [7]. - Moutai is committed to the creative transformation and innovative development of liquor culture, viewing the preservation of tradition as a perpetual mission [7]. Group 2: Ecological Priority and Green Development - The company prioritizes ecological sustainability, aligning with national ecological strategies, and has invested over 400 million yuan to protect the ecological environment of the river basin [9]. - Moutai recognizes that green development is essential for the sustainable advancement of the liquor industry and aims to foster a harmonious relationship between humans and nature [10]. Group 3: International Development - Moutai embraces an open approach to the world, enhancing interactions with global liquor enterprises and exporting products to 64 countries and regions across five continents [12]. - The company aims to create a new global liquor ecosystem characterized by mutual sharing and win-win cooperation [12]. Group 4: Social Responsibility and Community Support - Moutai has established long-term partnerships with local farmers, generating over 75 billion yuan in agricultural output and benefiting 8.5 million farmers [14]. - The company actively participates in public welfare initiatives, contributing over 10 billion yuan to various social causes, including education [14]. - Moutai's commitment to social responsibility reflects its dedication to creating greater value for society and enhancing the quality of life for people [14]. Group 5: Red River Forum - The Red River Forum aims to provide a platform for deep dialogue and exchange within the global liquor industry, enhancing regional cooperation and cultural dissemination [15]. - The forum and its associated activities will be held annually [16].