雷军现身，小米又一智能工厂投产！

Core Insights - Xiaomi has officially launched its smart home appliance factory in Wuhan, marking a significant step in its transition from an internet company to a smart manufacturing enterprise [2][4][6] - The factory is designed to produce high-end air conditioners with advanced AI quality inspection, achieving a production rate of one unit every 6.5 seconds [4][5] - Xiaomi's home appliance sales have seen rapid growth, with air conditioner shipments exceeding 5.4 million units in Q2 2025, reflecting a year-on-year increase of over 60% [2][8] Manufacturing and Production - The Wuhan smart home appliance factory covers an area of 500,000 square meters and has a planned peak annual production capacity of 7 million units, with an initial investment of 2.5 billion yuan [5] - The factory integrates digital and intelligent manufacturing processes, establishing a complete industrial chain in Wuhan, including design, research, production, and validation [5][6] - Xiaomi aims to position this factory as a benchmark for smart manufacturing in the industry [5] Sales Performance - The home appliance segment has become a new growth engine for Xiaomi, with a 66.2% year-on-year increase in revenue for smart home appliances in Q2 2025 [8] - In addition to air conditioners, Xiaomi's refrigerator shipments surpassed 790,000 units (up over 25%) and washing machines exceeded 600,000 units (up over 45%) [8] - Xiaomi's strategy focuses on innovation and quality rather than engaging in price wars, as evidenced by its ability to achieve growth in both volume and price [8][9] Market Strategy - Xiaomi has upgraded its air conditioner service from a 6-year to a 10-year free repair policy, addressing consumer concerns about product quality [9] - The company is actively expanding into international markets, with plans to enter the European market and establish a significant presence in Southeast Asia [9] - Xiaomi aims to rank among the top players in China's home appliance industry by 2030, targeting a revenue scale of 100 billion yuan in the next five years [9]