屡败屡战,又一家电巨头官宣造车
汽车商业评论·2025-10-28 23:08

Core Viewpoint - Sharp is set to launch an electric vehicle (EV) in the fiscal year 2027, marking a strategic transformation for the company, which aims to create a "living room on wheels" rather than a traditional vehicle [3][4][6]. Group 1: Electric Vehicle Concept - The concept vehicle, known as LDK+, features a design that integrates a 65-inch display, transforming the car into an immersive entertainment space and a mobile office [6][10]. - The new version of the concept car has been optimized for mass production, featuring a more traditional MPV design and replacing the large screen with a projector and retractable screen for practicality [8][9]. Group 2: Strategic Partnerships - Sharp's EV project is closely tied to Foxconn, which provides a modular electric platform and has ambitions to become a significant player in the EV market [4][13]. - Foxconn's support is crucial for Sharp's entry into the EV sector, leveraging its technological expertise in AI and IoT to enhance the vehicle's capabilities [16][17]. Group 3: Market Positioning and Challenges - Sharp aims to break away from traditional dealership models by selling the EV through electronic retail and home builders, creating synergies with its consumer electronics and smart home businesses [10][24]. - The automotive industry has seen many companies from other sectors attempt to enter, but success is not guaranteed, as evidenced by the struggles of Sony and Dyson in the EV market [20][24].