CINNO Research·2025-10-28 23:42Core Viewpoint - The global AMOLED smartphone panel shipment in Q3 2025 reached approximately 250 million units, showing a year-on-year growth of 11.7% and a quarter-on-quarter growth of 20.3%, indicating a continuous recovery in market conditions [1][2]. Market Demand and Trends - The arrival of the traditional sales peak in Q3, along with the launch of flagship products by Apple and major domestic brands, significantly boosted the demand for OLED panels [2]. - The market for AMOLED smartphone panels is experiencing a dual growth trend both year-on-year and quarter-on-quarter, reflecting a sustained recovery in market conditions [2]. Regional Shipment Analysis - In Q3 2025, the shipment share of AMOLED smartphone panels in South Korea accounted for 51.6%, showing a year-on-year decline of 0.8 percentage points but a quarter-on-quarter increase of 4.2 percentage points, primarily driven by short-term demand from Apple’s new device preparations [3]. - Domestic manufacturers held a shipment share of 48.4% in the same period [3]. Company Performance - Samsung Display (SDC) saw a year-on-year shipment growth of 7.1%, but its market share decreased from 45.2% to 43.4%, indicating a 1.8 percentage point decline, attributed to intensified order losses in the mid-range market despite its technological advantages in LTPO backplanes [3]. - BOE's AMOLED smartphone panel shipments grew by 30.8% year-on-year, marking the largest increase among major manufacturers, with its market share rising by 2.3 percentage points to 15.7%, driven by penetration in the mid-range market and breakthroughs in the high-end market [3]. - Tianma's AMOLED smartphone panel shipments increased by 28.4% year-on-year, with its market share rising by 1.3 percentage points to 10.0%, supported by stable demand from key customers and continuous improvements in production technology and yield [5]. Flexible Panel Shipment Insights - In Q3 2025, flexible AMOLED smartphone panels accounted for 80.1% of total shipments, reflecting a year-on-year increase of 3.6 percentage points and a quarter-on-quarter increase of 3.1 percentage points [8]. - SDC's flexible AMOLED panel shipments grew by 9.3% year-on-year and 40.4% quarter-on-quarter, but its market share fell by 2.3 percentage points to 33.5%, facing competitive pressure from domestic manufacturers [9]. - BOE's flexible AMOLED panel shipments increased by 30.8% year-on-year and 9.3% quarter-on-quarter, with its market share rising by 2.1 percentage points to 19.7%, driven by significant growth in high-end flexible screen orders [9].