Core Viewpoint - TCL Electronics reported a 5.3% year-on-year increase in global TV shipments for the first three quarters of 2025, reaching 21.08 million units, with significant growth in Mini LED TV shipments and overall sales revenue [2][3]. Group 1: Global TV Shipment Data - In Q3 2025, TCL's global TV shipments reached 7.61 million units, contributing to a total of 21.08 million units for the first three quarters [2]. - Mini LED TV shipments increased by 153.3% year-on-year to 2.24 million units, accounting for 11.4% of total shipments [4][6]. - The average screen size of TCL TVs increased by 1.6 inches to 53.6 inches, with a sales price increase of 3.2% year-on-year [3]. Group 2: Market Segmentation - The share of 65-inch and larger TVs in global shipments rose to 29.0%, up from 24.3% year-on-year, with a 25.8% increase in shipments [3]. - In the international market, shipments of 65-inch and larger TVs grew by 44.6%, while 75-inch and larger TVs saw a 61.8% increase [4][5]. - In the Chinese market, despite a 4.1% decline in overall TV shipments, Mini LED TV shipments grew by 80.6%, with a market share increase to 20.6% [6]. Group 3: Revenue and Pricing Trends - Overall TV sales revenue increased by 8.7% year-on-year for the first three quarters, with a notable 14.2% increase in Q3 [2][5]. - The average selling price in the international market rose by 4.5%, with a significant increase of over 15.0% in North America due to improved product mix [5]. - In Europe, TCL TV shipments grew by 20.0% year-on-year, with Q3 growth exceeding 30% [5].
TCL电子：前三季MiniLED电视全球出货量同比增长153%