HAIDILAO(HK:06862) 第一财经·2025-10-29 10:44Core Viewpoint - The article highlights the emergence of a "silver economy" in the dining industry, where elderly consumers are increasingly engaging in social dining experiences, such as enjoying hot pot and pizza, rather than sticking to traditional home-cooked meals [3][4]. Group 1: Dining Trends - Elderly consumers are now frequenting restaurants like Haidilao, seeking social interaction and emotional value from their dining experiences [3][4]. - Haidilao has introduced special promotions for elderly customers during the Chongyang Festival, including discounts and engaging activities to enhance their dining experience [4]. - The shift in dining preferences indicates that older adults are open to trying new foods and value social experiences, similar to younger generations [4]. Group 2: Market Opportunities - The "silver economy" is gaining attention from businesses, with a notable increase in elderly consumer spending power as the population aged 65 and above is projected to reach 220 million by 2024, accounting for 15.6% of the total population [5]. - Companies are innovating products for the elderly market, such as reduced-sugar mooncakes and health-oriented food options, reflecting the growing demand for healthier choices among older consumers [5]. - The government's "14th Five-Year Plan" emphasizes the development of the silver economy, indicating a strategic focus on addressing the needs of an aging population [5].