Midea Group(SZ:000333) 第一财经·2025-10-29 15:47Core Viewpoint - Midea Group reported a double-digit growth in revenue for the first three quarters of the year, but the net profit growth in the third quarter showed signs of slowing down due to pressures in the domestic home appliance market from policy adjustments [2][4]. Financial Performance - For the first three quarters of 2023, Midea Group's revenue increased by 13.82% year-on-year to 363.57 billion yuan, and the net profit attributable to shareholders rose by 19.51% to 37.88 billion yuan [2]. - In the third quarter alone, revenue grew by 10.06% year-on-year to 111.93 billion yuan, while net profit increased by 8.95% to 11.87 billion yuan, indicating a slowdown in profit growth [2]. Management Changes - Midea Group announced the resignation of its former Vice President Berlin, who was the President of the China region, with Wang Chunkai taking over his position [3]. - The organizational structure of Midea's domestic marketing system has been further optimized following these changes [3]. Industry Context - The domestic home appliance market faced challenges in the third quarter due to adjustments in national subsidy policies, affecting not only Midea but also other companies like Hisense and TCL [4]. - Hisense reported a revenue growth of only 1.35% to 71.53 billion yuan for the first three quarters, with a net profit increase of 0.67% to 2.81 billion yuan [4]. - TCL's global TV shipment volume increased by 5.3% to 21.08 million units, but its domestic market experienced a decline of 4.1% [4]. Business Strategy - Midea Group's faster growth compared to competitors is attributed to its focus on expanding ToB (business-to-business) and overseas operations, with ToB revenue increasing by 18% year-on-year [5]. - Specific segments such as new energy and industrial technology, smart building technology, and robotics saw revenue growth of 21%, 25%, and 9% respectively [5]. - Midea's overseas revenue from its own brand accounted for over 45% of its ToC (business-to-consumer) business in the first nine months of the year [5].