阿维塔12新车抢拍：靠颜值吸粉年轻人，半数客户对比小米SU7

Core Viewpoint - The newly launched Avita 12 electric vehicle has generated significant interest, with a focus on its design, technology, and competitive pricing strategies [1][10][14]. Group 1: Vehicle Launch and Pricing - The Avita 12 was officially launched on October 28, with a starting price of 26.99 million for the range-extended version and 28.99 million for the pure electric version [5][21]. - The vehicle is available in two pure electric versions and two range-extended versions, with a total of four models [5]. - Customers who pre-order can benefit from a discount of 13,000 yuan, which includes various promotional offers [5][6]. Group 2: Customer Interest and Demographics - The average daily foot traffic for the Avita 12 is 3-4 customer groups, primarily targeting individuals aged 25-35, including government employees and general office workers [11]. - Customer feedback highlights the appeal of the vehicle's exterior and interior design, although some potential buyers express concerns about brand recognition and pricing [11][14]. Group 3: Competitive Landscape - Customers are comparing the Avita 12 with competitors such as Xiaomi SU7, Zeekr 001, and Zhijie S7, with a significant portion favoring the Xiaomi model due to perceived value [13][14]. - The Avita 12's advantages include a strong technological presence with four laser radars and the longest range among its peers, while its disadvantages include lower brand recognition and higher pricing [14][16]. Group 4: Financial and Subsidy Policies - The most frequently asked financial option is a two-year interest-free installment plan for five years [19]. - Local subsidies for electric vehicles are still available in some regions, which can influence customer purchasing decisions [9][22]. Group 5: Sales Performance and Expectations - The previous model (25 version) did not perform well, and there are hopes that the new features of the 26 version will attract more customers and stabilize sales [25].