宗馥莉罕见公开见面

Core Viewpoint - The article discusses the recent developments at Wahaha Group and its transition under the leadership of Zong Fuli, who has stepped down as chairman of Wahaha and is now the president of Hongsheng Group. The article highlights the challenges faced by Wahaha, including a decline in employee numbers and uncertainty in brand strategy, particularly regarding the "Wawa Xiaozong" brand and its impact on distributors and supply chains [3][4][9]. Group 1: Leadership Changes and Company Structure - Zong Fuli has returned to Hongsheng Group as president and is no longer serving as chairman of Wahaha [4]. - Wahaha employees have been transitioning to work at Hongsheng Group's headquarters, leading to a significant reduction in Wahaha's workforce [6][8]. - The employee count at Wahaha has decreased from 403 in 2022 to 217 in 2024, indicating a loss of 186 employees over two years [9]. Group 2: Brand Strategy and Market Challenges - The upcoming distributor conference in November is seen as a critical test for Wahaha's brand strategy and market competitiveness [5][14]. - There is uncertainty among distributors regarding the future of the Wahaha brand, with some expressing confusion over whether to continue selling Wahaha products or switch to the new "Wawa Xiaozong" brand [18]. - The decision to continue selling Wahaha products has led some distributors to submit their deposits, but concerns remain about the brand's market competitiveness and internal management issues [18][19]. Group 3: Supply Chain and Operational Impact - The brand transition has caused disruptions in the supply chain, particularly in material procurement and production planning [19]. - Due to the uncertainty surrounding the brand, procurement departments are now hesitant to stock up on materials, leading to increased costs [19]. - The anticipated sales volume for "Wawa Xiaozong" is expected to be significantly lower than that of the original Wahaha brand, causing delays in planned production capacity expansions [19].