YOUNG财经 漾财经·2025-10-30 14:36Core Viewpoint - The article discusses the controversy surrounding JD.com's alleged interference with merchants' rights to operate on other platforms, particularly in relation to a significant fine imposed on a major home appliance brand for pricing violations linked to competition with Douyin [2][3][5]. Summary by Sections JD.com's Actions - JD.com has reportedly imposed a fine of 5 million yuan on a well-known home appliance brand due to pricing discrepancies where the product was cheaper on Douyin compared to JD.com [3][5]. - The fine was justified by JD.com on the grounds that the merchant's pricing was significantly higher than that of similar products on other platforms during the same time period [3][4]. Merchant Reactions - Merchants have expressed frustration on social media regarding JD.com's practices, with many sharing their experiences of receiving similar fines [6][7]. - Following public backlash, JD.com accepted an appeal from the affected brand and canceled the fine, although this did not change the fact that the fine was initially issued due to lower pricing on Douyin [5][6]. Market Competition Concerns - The article highlights concerns about JD.com's "choose one from two" policy, which restricts merchants from participating in promotions on competing platforms, potentially violating market competition laws [2][4]. - Douyin's representatives have called for regulatory bodies to investigate the situation to ensure fair market practices and protect merchants' rights to operate freely [7].