GUJING(SZ:000596) 21世纪经济报道·2025-10-31 07:42Core Viewpoint - Gujing Gongjiu demonstrates strategic determination in response to the challenges posed by the deep adjustment period in the liquor industry, maintaining its position among leading liquor companies despite adverse external factors [2]. Group 1: Performance and Strategy - In the face of industry-wide adjustments and changing consumer environments, the liquor industry consensus has shifted from pursuing short-term speed to focusing on long-term quality development [2]. - Gujing Gongjiu adheres to its "nationalization and mid-to-high-end" strategy, actively engaging in channel health, brand internationalization, and product youthfulness during this adjustment period [2][4]. - The company's performance remains stable, supported by its strong market competitiveness and consumer recognition, particularly in the mid-to-high-end segment [4]. Group 2: Channel Management and Sales - Gujing Gongjiu emphasizes channel health to support sales growth, implementing a "smart channel management system" for real-time monitoring of sales data and inventory across its national network [4][6]. - The company has adjusted its development pace to focus on quality and channel health, enhancing market regulation to ensure a stable and healthy market environment [4][6]. - Efforts in county markets have led to revenue growth, contributing significantly to the overall stability of Gujing Gongjiu's performance [6]. Group 3: Product Development and Consumer Engagement - Gujing Gongjiu has introduced a low-alcohol product, "Gujing Gongjiu·Yearly Original Light 20," to align with the rising health consciousness among consumers [8]. - The company is reviving classic products to strengthen emotional connections with older consumers, successfully launching products like "Old Porcelain Tribute" and "Old Glass Tribute" [10][11]. - Gujing Gongjiu is enhancing its brand value through cultural engagement and international exposure, participating in events like the Osaka World Expo to elevate its global presence [11][13]. Group 4: Cultural Integration and Brand Positioning - The company is deepening its cultural roots by connecting its brand with local heritage and traditional craftsmanship, enhancing consumer recognition and loyalty [13]. - Gujing Gongjiu's initiatives, such as the "Peach Blossom Spring Festival," invite consumers to experience traditional brewing techniques, reinforcing its identity as a cultural liquor brand [13]. - The brand is navigating the competitive landscape by focusing on value and cultural competition, positioning itself as a quality benchmark in the liquor industry [11][13].