爱美客不再有“躺赢”的日子

Core Viewpoint - The first-mover advantage of Aimeike is gradually diminishing, leading to a significant decline in revenue and net profit in recent quarters, indicating increased competition and changing market dynamics [3][4]. Group 1: Financial Performance - In Q3 2025, Aimeike reported a revenue of 1.865 billion yuan, a year-on-year decrease of 21.49%, and a net profit of 1.093 billion yuan, down 31.05% [3][5]. - The company's two main business segments, represented by "Ruhbai Angel" and "Haitai," which account for over 95% of revenue, have both seen a revenue decline of around 20% in the first half of the year [5][6]. - Aimeike's gross margin remains high at 93.4% for the first three quarters of this year, maintaining above 93% for the past three years [6]. Group 2: Market Challenges - The medical beauty industry is facing challenges such as insufficient consumer confidence and intensified competition, with new entrants diluting Aimeike's market share [3][5]. - Competitors have introduced similar products at significantly lower prices, such as Huaxi Biological's "Runzhi·Gege," which is priced at 30%-50% of "Haitai," directly impacting Aimeike's customer base [5][6]. - The number of approved products in the market has increased, leading to a more competitive landscape for Aimeike's offerings [6]. Group 3: Strategic Initiatives - Aimeike plans to enhance market competitiveness by focusing on core business, diversifying product lines, and improving service levels and brand influence [9][10]. - The company has begun expanding into skincare and cosmetic raw materials, launching the "Haitai Skincare" series and filing for new cosmetic ingredients [10][11]. - Aimeike has also made strategic acquisitions, such as the purchase of REGEN Biotech for nearly 1.4 billion yuan to strengthen its gel injection product line [6][10].