机器人圈·2025-10-31 12:11Core Viewpoint - The robot rental market is rapidly developing as a new business model to alleviate high hardware costs, with significant growth potential in the overall robotics industry [3][6]. Industry Growth - The robotics industry in China is experiencing explosive growth, with a projected 27.8% year-on-year increase in revenue in the first half of 2025, and industrial robot production reaching 370,000 units, while service robots are expected to reach 8.824 million units, marking increases of 35.6% and 25.5% respectively [2]. - By 2045, the number of humanoid robots in use in China is expected to exceed 100 million, with the overall market size potentially reaching approximately 10 trillion yuan [2]. Market Challenges - The industry faces fragmentation, making it difficult for users to effectively connect with rental services and manufacturers. This lack of communication leads to a highly dispersed service and resource environment [4][5]. - Current robot performances are often limited to basic functions, resulting in a homogenized experience that can lead to audience fatigue [4]. Future Outlook - Despite existing challenges, industry experts remain optimistic about the market's future, predicting that robots will become a major terminal market following smartphones and automobiles [6]. - The demand for robot rentals is currently driven by entertainment, but it is expected to expand into broader applications such as home companionship and factory production as robot capabilities diversify [6]. Business Model Innovations - Subscription models are gaining traction, allowing for flexible payment options similar to rental agreements. This approach is expected to lower user cost barriers in the short term while providing long-term value through enhanced user experience and services [8][10]. - The price range for robots varies significantly, with mini robots priced under 1 million yuan, medium robots between 1 million and 3 million yuan, and large robots ranging from 3 million to 5 million yuan, reflecting different functionalities and capabilities [8]. Collaborative Efforts - To address industry pain points, a coalition called the Intelligent Robot Rental Ecosystem Alliance has been established, combining product, operation, and financial services [11]. - The alliance aims to create a comprehensive ecosystem that includes a content creation platform and flexible financing solutions to support rental services [11][12]. Operational Efficiency - The alliance plans to centralize robot deployment and maintenance to reduce costs and improve service efficiency, while also establishing a nationwide service network to enhance customer support [15]. - Safety measures will be implemented, including on-site personnel during events to ensure security and facilitate future delivery models [15]. Market Potential - Reports indicate a strong market potential for robotic applications, with flexible leasing and subscription models expected to enhance procurement willingness among small and medium enterprises [15]. - The rise of the RaaS (Robots as a Service) concept is anticipated to lead to increased adoption of robotic products through rental or subscription methods [16]. Technological Advancements - Ongoing technological breakthroughs are expected to expand the application scenarios for robots, with predictions that 2026 will mark a significant year for cognitive technology adoption in the industry [17].