东方美谷升起新地标，自然堂全新诠释美妆“信任制造”

Core Viewpoint - The article discusses the launch of "Future Beauty City" by CHANDO, which integrates smart manufacturing, industrial tourism, and educational experiences, aiming to transform industrial strength into cultural soft power and enhance consumer trust in beauty products [2][3][4]. Group 1: Future Beauty City Overview - The Future Beauty City covers an area of 161 acres with a total construction area of 127,000 square meters, featuring workshops for skincare, makeup, hair care, and masks, with a production capacity exceeding 400 million units annually [3]. - The city has been recognized as one of the "Top 10 Iconic Cultural and Tourism Projects" in Shanghai for 2025, showcasing a blend of technology and consumer experience [2][3]. Group 2: Consumer Engagement and Trust - The city aims to rebuild trust between consumers and the beauty industry through transparent and visualized production processes, allowing consumers to witness the entire manufacturing journey [4][6]. - Interactive exhibits in the city simplify complex skincare science, making it accessible and engaging for consumers, thereby enhancing their understanding of the brand's scientific achievements [4][6]. Group 3: Product Innovation and Market Response - CHANDO launched the "Double-Head Eye Essence" during the event, addressing the skincare concerns of modern Chinese women, particularly the issue of premature skin aging [3][17]. - Research indicates that the signs of skin aging in Chinese women are appearing earlier, with key indicators accelerating around the ages of 24 to 33 [17][18]. Group 4: Sustainable Development and Industry Impact - The Future Beauty City incorporates ESG principles, including solar energy systems and water recycling, aligning with the preferences of younger consumers for responsible brands [28]. - The project is part of a broader initiative to strengthen the "Oriental Beauty Valley" as a hub for the cosmetics industry, with over 700 related enterprises and a projected output value of 50.85 billion yuan in 2024 [29][31]. Group 5: Strategic Vision and Future Outlook - The integration of industrial resources into cultural experiences is seen as a pathway for domestic brands to gain consumer trust and lead in the beauty industry [31]. - The establishment of the Future Beauty City represents a significant step for CHANDO in transitioning from product-focused success to industry leadership, marking a new phase in the high-quality development of China's beauty sector [31].