2025年中国宠物分阶喂养与营养需求白皮书

Core Insights - The Chinese pet market is expanding due to increasing pet ownership and emotional consumption, with a shift from generic to customized and functional pet food [1][2] - Pet food is becoming more specialized, catering to different life stages and health needs, with a growing demand for functional supplements like probiotics and fish oil [1][24] Market Growth and Trends - The pet economy in China is experiencing steady growth, projected to increase by over 10% year-on-year in 2024, with diverse service scenarios and health management becoming more refined [2] - The market is expanding into lower-tier cities, releasing potential in previously untapped demographics [2] Pet Population Dynamics - The number of pet cats has surged, surpassing dogs, with 71.53 million cats expected by 2024, while dog numbers stabilize [4] - The most common cat breed is the Chinese rural cat, while the Chinese rural dog is the most popular dog breed [4] Brand Landscape in Pet Food - Domestic pet food brands dominate the mass market, with differentiation driven by product characteristics [6] Pet Owner Demographics - A higher proportion of pet owners are women, primarily aged 26-35, residing in high-tier cities with stable incomes [8] - Most pet owners are married with children, and many have significant pet care experience [9][11] Emotional Connection with Pets - Pet owners report a strong emotional bond with their pets, viewing them as family members and sources of joy [14] Challenges in Pet Ownership - Common challenges include pets resisting care routines and damaging furniture, but owners generally respond with patience and responsibility [16] Nutritional Awareness - Pet owners prioritize nutrition and health, showing high recognition of scientific and staged feeding practices [18] Pet Food Consumption Patterns - Wet and freeze-dried foods lead the market, with functional pet food gaining popularity as owners become more health-conscious [20] - Over half of pet owners have fed their pets wet food (54.9%) and freeze-dried food (53.8%) [21] Pet Treat Trends - Pet treats are diversifying beyond simple rewards to functional options that promote health, with cat and dog treats being the most popular [22][23] Nutritional Supplement Trends - There is a notable increase in the use of nutritional supplements, with probiotics being the most popular (53.0%), followed by various functional supplements tailored to specific health needs [24][25] Age-Specific Nutritional Needs - Pets are categorized into three life stages: juvenile (under 1 year), young adult (1-10 years), and senior (over 10 years), each with distinct nutritional requirements [28] - Young pets require high nutrition for growth, while older pets need diets that support their declining health [30][46] Purchasing Behavior by Life Stage - Owners of juvenile pets tend to spend moderately and prefer purchasing from official channels, while young adult pet owners spend more frequently and trust veterinary recommendations [34][42] - Senior pet owners focus on cost-effective products and prefer online shopping platforms for convenience [50] Feeding Habits Across Life Stages - Juvenile pets are typically fed three times daily, while young adults are fed 2-3 times, and seniors are fed 2-3 times with a focus on easy-to-chew foods [36][52]