“医美茅台”市值蒸发千亿，中产女性不买单了？

Core Viewpoint - Aimeike, known as the "Maotai of the medical beauty industry," has reported disappointing financial results, with significant declines in both revenue and net profit for Q3 2025, raising concerns about its growth prospects and market position [2][5][8]. Financial Performance - In Q3 2025, Aimeike's revenue was 565 million, a year-on-year decline of 21.27%, and net profit was 304 million, down 34.61%. For the first three quarters of 2025, revenue totaled 1.865 billion, a decrease of 21.49%, with net profit at 1.09 billion, down 31.05% [2][8]. - The company's stock price fell to 157.05 yuan per share on the day of the report, a drop of 3.97%, and has since decreased by 73% from its peak market value of 180 billion in 2021, now valued at approximately 48.5 billion [2][5]. Product Performance - Aimeike's core products, "Haitai" and "Ruhua Tianzi," have seen significant revenue declines. For the first half of 2025, "Haitai" generated 744 million, down 23.79%, while "Ruhua Tianzi" brought in 493 million, down 23.99% [8][9]. - Despite maintaining high gross margins above 90%, the revenue drop and slight margin decline indicate growing concerns about the company's revenue structure and overall growth momentum [9][10]. Competitive Landscape - Aimeike's market dominance is being challenged as competitors like Huaxi Biological have introduced similar products, eroding the unique advantages previously held by "Haitai" [11][13]. - The emergence of alternative technologies, such as recombinant collagen, poses a threat to Aimeike's core offerings, further pressuring its performance [13]. Strategic Moves - Aimeike's acquisition of REGEN aims to enhance its product portfolio and international market access, but it has led to a significant increase in goodwill from 278 million to 1.65 billion, a rise of 493.44% [14][15]. - The company is currently embroiled in a legal dispute with its former distributor, which could impact the integration of REGEN and future revenue streams [15]. Conclusion - Aimeike is at a critical juncture, facing declining performance from its flagship products while struggling to establish new growth drivers amidst increasing competition and technological advancements [15].