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33载味道传承,康师傅红烧牛肉面的国民经典之路

Core Viewpoint - The article highlights the evolution and significance of Kang Shifu's Braised Beef Noodles as a classic symbol of Chinese culture and culinary innovation over the past 33 years, emphasizing its role in accompanying generations through various life stages and national events [1][3][9]. Group 1: Historical Context - In 1992, Kang Shifu's Braised Beef Noodles was first produced in Tianjin, quickly becoming a popular choice due to its rich flavor and convenience, marking a significant shift in the Chinese instant noodle market [3]. - The product has been a companion to many during pivotal moments in Chinese history, such as the 2008 Olympics, where it was consumed by students and athletes alike, reinforcing its status as a national comfort food [5]. Group 2: Emotional Connection - The noodles have resonated emotionally with consumers, providing comfort and warmth during challenging times, such as natural disasters, where the company has actively participated in relief efforts [5][9]. - Kang Shifu's products have been associated with national pride and cultural identity, especially during significant events like the Olympics, where they served to connect Chinese athletes with their homeland [5]. Group 3: Innovation and Adaptation - Kang Shifu has embraced innovation by incorporating advanced technologies, such as aerospace temperature control technology, to enhance product quality and consumer experience, with plans to achieve certification for its products by 2025 [8]. - The company has diversified its product offerings to include various formats and flavors, adapting to modern consumer preferences while maintaining the essence of its classic taste [8]. Group 4: Cultural Significance - The brand represents a blend of traditional Chinese culinary culture and modern innovation, aiming to create a value network that connects cultural identity with technological advancement [8]. - Kang Shifu's journey reflects broader industry trends and societal changes, symbolizing the aspirations and resilience of the Chinese people [9].