胖改红利下的盒马们，把区域商超逼到墙角

Core Viewpoint - The article discusses the impact of the "胖改" (Fat Reform) on the retail industry, highlighting how traditional supermarkets are closing stores, creating opportunities for new entrants like Hema to expand rapidly in both first-tier and lower-tier cities [5][12][15]. Group 1: Market Dynamics - Hema has opened at least 206 new stores in 2025, with 41.75% located in second-tier and lower cities, indicating a strategic focus on market penetration in less saturated areas [12][17]. - The closure of at least 782 supermarkets in 2024 and 720 in the first half of 2025 reflects a significant downturn in the traditional supermarket sector, with many companies experiencing revenue declines [15][12]. - The traditional supermarket landscape is being disrupted as Hema and other new retail formats aggressively capture market share, leading to a decline in sales for established players [12][16]. Group 2: Competitive Strategies - Traditional supermarkets like 家家悦 (Jiajia Yue) are responding to Hema's entry by upgrading their stores and enhancing their product offerings to retain customers [9][32]. - Hema's strategy includes focusing on core business models and closing non-core operations, which allows for a more concentrated effort on fresh food and neighborhood stores [17][23]. - The competition is not just about pricing but also involves different business models and operational systems, with traditional supermarkets leveraging local supply chains and community ties [30][32]. Group 3: Consumer Behavior - Consumers are increasingly drawn to Hema due to its innovative product offerings and efficient supply chain, which contrasts with the traditional supermarkets' slower adaptation to market changes [30][29]. - The article notes that Hema's ability to quickly adapt and innovate in product selection is a significant advantage over traditional supermarkets, which struggle with product innovation [30][29]. - The shift in consumer preferences towards new retail formats is evident as many shoppers are opting for Hema over traditional supermarkets, especially in areas where Hema has established a presence [12][29].