浙江大学×克而瑞：2025中国好房子大调查——寻找国人心中理想居所

Core Viewpoint - The article emphasizes the importance of building "good houses" in the Chinese real estate industry, marking a shift towards quality and user experience as central to development [1]. Group 1: Policy and Industry Shift - National policies stress the need for better housing for the public, indicating a new development phase in the real estate sector focused on quality and user experience [1]. - The Ministry of Housing and Urban-Rural Development has outlined goals for constructing quality houses, communities, and urban areas, reflecting a structural reform in the supply side of the real estate industry [1]. Group 2: Research Initiative - A large-scale survey initiated by Ke Rui and Zhejiang University aims to provide theoretical and data support for the construction, evaluation, and policy-making of "good houses" [2]. - The survey is seen as a foundational step towards creating an ideal living environment based on genuine feedback from participants [3]. Group 3: Engagement and Outcomes - Participants in the survey will receive priority access to the research results, specifically the "China Good House Living Satisfaction and Future Trends White Paper" [4].