械三证书护航，巨子生物的新布局

Core Viewpoint - The article discusses the recent developments and challenges faced by Juzhi Biotechnology, particularly focusing on its flagship product, collagen sticks, and the impact of a public controversy on its market performance and future strategies [2][3][10]. Product Development - Juzhi Biotechnology launched the upgraded collagen stick 2.0, which includes recombinant type IV collagen, aiming to enhance sales as the original version faced price decline risks [2]. - The company anticipates a significant increase in sales, projecting the gross merchandise volume (GMV) of collagen sticks could reach 30 billion [2]. Market Response and Controversy - Following allegations of product ingredient misrepresentation, the stock price of Juzhi Biotechnology fluctuated between 40-50 HKD per share, with mixed investor sentiments regarding its valuation [5]. - Despite the controversy, the market response was muted, with minimal media coverage and public discussion, indicating a lack of significant backlash [3][4]. Sales Performance - Recent sales data showed that Juzhi's brands achieved a combined GMV of 10.8 billion, with a slight overall increase, although one brand experienced a decline [6]. - The controversy led to a decrease in new customer acquisition during promotional events, with costs for acquiring new customers rising significantly [10]. Strategic Adjustments - In response to market conditions, Juzhi is adopting a cautious approach, controlling inventory levels and not heavily investing in promotional activities for upcoming sales events [17]. - The company is also focusing on building a membership system and expanding its presence in medical aesthetics through physical experience stores [17]. Regulatory Developments - Juzhi Biotechnology received approval for its class III medical device, recombinant type I collagen freeze-dried fibers, which is expected to enhance its product offerings in the medical aesthetics sector [20][24]. - The product is designed for facial dermal filling, addressing dynamic wrinkles, and has shown significant effectiveness in clinical trials [23]. Industry Outlook - The medical aesthetics market is becoming increasingly competitive, with multiple companies vying for market share, which may impact Juzhi's growth potential [25].