“安全是无价的”：理想主动召回背后的价值观抉择

Core Viewpoint - The article emphasizes that recalls are not inherently negative actions but rather a proactive way for companies to take responsibility, especially in the context of the electric vehicle industry [1][23]. Group 1: Incident Overview - On October 31, Li Auto announced a voluntary recall of certain Li MEGA 2024 models following a fire incident in Shanghai [2][7]. - The fire incident occurred on October 23, and fortunately, there were no casualties [7]. - Li Auto's proactive approach to the recall is highlighted, as they acted swiftly upon identifying potential risks [3][11]. Group 2: Company Response and Decision-Making - Li Auto's CEO, Li Xiang, stated that the recall was initiated due to identified safety risks, emphasizing the importance of prioritizing safety over costs [4][9]. - The decision to recall was made quickly after internal discussions, with a focus on aligning actions with the company's values regarding safety [9][19]. - The company has a policy that any costs related to safety do not require approval, reflecting their commitment to user safety [9][19]. Group 3: Technical Findings and Actions - An internal investigation revealed that a specific batch of vehicles had inadequate corrosion resistance in the coolant, which could lead to safety hazards [8][15]. - Li Auto plans to replace the coolant, battery, and motor controller for the affected 11,411 vehicles, with a repair time of approximately one working day per vehicle [15]. - The company is enhancing its quality control measures and will implement stricter testing standards for chemical materials to prevent similar issues in the future [16]. Group 4: Safety Commitment and Strategic Importance - Li Auto's commitment to safety is not new; they have been focusing on safety since their inception, with rigorous testing standards that exceed industry norms [18][19]. - The MEGA model was designed with safety as a core principle, achieving high safety ratings in various tests [19]. - The company aims to communicate effectively with users to address concerns and reinforce their commitment to safety during the recall process [20][21].