茅台电商价格跌破1600元

Core Viewpoint - The article discusses the impact of e-commerce promotions on the pricing of premium Chinese liquor, particularly Moutai, as the "Double Eleven" shopping festival approaches, raising concerns among liquor merchants about potential market price disruptions [3][5]. Pricing Trends - E-commerce platforms have significantly reduced the price of 53-degree Moutai to below 1600 yuan per bottle, with a reported price of 1590 yuan after a subsidy of 397 yuan per bottle [3]. - The wholesale price of 53-degree Moutai has been declining, with prices dropping from 1730 yuan per bottle on October 23 to 1635 yuan by November 3 [3][4]. Market Concerns - Liquor merchants express concerns that the ongoing price decline of Moutai could negatively affect the pricing of other premium liquors, especially as the year-end is a peak sales season for white liquor [5]. - The current pricing environment for white liquor is described as chaotic, influenced by e-commerce promotions and a general economic downturn leading to weak consumer demand [5]. Industry Dynamics - Analysts note that the low pricing strategies employed by e-commerce platforms are damaging the traditional distribution system for white liquor, as they engage in aggressive price competition to attract customers [5].