星巴克部分中国业务将出售给博裕资本

Core Viewpoint - Starbucks is selling 60% of its shares to Boyu Capital for $4 billion to establish a joint venture aimed at revitalizing its struggling business in China, which has become its second-largest market after the U.S. [2] Group 1: Market Context - Starbucks entered the Chinese market in 1999 and has played a significant role in promoting coffee culture in a country where coffee was not widely popular at the time [2] - Currently, Starbucks operates approximately 7,800 stores in China, making it one of the most successful American consumer brands in the country, alongside Apple [2] Group 2: Challenges Faced - Recent economic slowdown in China has led consumers to prefer local coffee chains like Luckin Coffee, which offer lower prices, causing Starbucks to lose its position to third place in store count [2] - Starbucks has struggled to keep up with changing consumer preferences regarding coffee, which has contributed to difficulties in attracting customers [2] Group 3: Strategic Response - The joint venture will leverage Starbucks' brand licensing and Boyu's local expertise to refresh the brand image and accelerate store openings in smaller, untapped cities to compete against local brands [2]