饿了么将正式更名为淘宝闪购

Core Viewpoint - The article discusses the rebranding of Ele.me to "Taobao Flash Purchase," which is part of Alibaba Group's strategy to integrate its instant retail services and enhance brand positioning [3]. Group 1: Rebranding and Service Update - On November 3, users noticed that the Ele.me app was updated to version 12.0.1 and officially renamed to "Taobao Flash Purchase" [3]. - The new branding is currently in a gray testing phase, available to select users, with the slogan "Order with confidence, food delivered on time" [3]. - During the testing phase, users can experience instant delivery services for food and daily necessities, with Ele.me's delivery capacity fully supporting Taobao Flash Purchase orders [3]. Group 2: Strategic Integration - The rebranding is part of Alibaba Group's strategy to consolidate its instant retail services under a unified brand [3]. - According to previous reports, Cainiao will participate in the Taobao Flash Purchase business, providing hourly delivery services [3]. - Cainiao has already begun offering services in select areas of cities like Shanghai, Hangzhou, and Nanjing, with plans to expand to more key cities, covering categories such as 3C digital products, clothing, beauty, and food [3].