穿越同质化迷雾，第十三届轩辕奖开打襄阳之战

Core Viewpoint - The article discusses the significance of the Xuanyuan Award in the context of the automotive industry, highlighting its role in evaluating new automotive products and trends, as well as the challenges of product homogenization in the face of technological advancements [6][9][19]. Group 1: Xuanyuan Award Overview - The Xuanyuan Award has been a key event in the Chinese automotive industry since its inception, serving as a platform for evaluating annual contributions and innovations in the sector [6][9]. - The 13th Xuanyuan Award has officially started with 40 nominated models, which were selected through a rigorous evaluation process by the award's executive committee and advisory group [11][31]. - The award aims to promote high-quality and competitive development in the Chinese automotive industry, reflecting the ongoing transformation towards new energy and intelligent vehicles [17][19]. Group 2: Evaluation Process and Challenges - The evaluation process includes a 10-day dynamic and static testing phase, focusing on aspects such as dynamic control, intelligent driving assistance, quality perception, and user experience [19][21]. - The award faces challenges related to product homogenization and the lack of unified measurement standards for innovative intelligent scenarios, necessitating a focus on user experience and functional representation [23][24]. - Key topics for this year's evaluation include the integration of large model technology in smart cockpits, safety validation of L3 technology, and the transformation of brand premium into experience premium [23][24]. Group 3: Industry Trends and Innovations - The automotive industry is increasingly embracing intelligence, but traditional dynamic performance remains crucial, requiring a comprehensive evaluation of vehicle performance [25][28]. - There is a growing trend of integrating large models with vehicle operating systems, which is expected to lead to innovative applications in product design and manufacturing [28][29]. - The testing phase will involve complex usage scenarios and real user behavior to provide a thorough assessment of the nominated vehicles [30][31].